Portfolio · Gemnote

Gemnote, custom merch run like software.

Senior Product Manager on Gemnote's eCommerce and branded-merchandise platform: the project intake, Gemma the AI product assistant, and the software that ships, stores and sells swag for brands like Google, Reddit and Amazon.

Sana Arshad Islamabad, Pakistan · remote with a US team LinkedIn

What this page shows

Gemnote designs, sources and ships custom merchandise and packaging for B2B and B2C brands. This page walks through the product I worked on, screen by screen, from the live site at gemnote.com.

  • How a project starts: the intake form and the four-step flow from brief to delivery.
  • Gemma, the AI product assistant, and the five software products: Direct Ship, Swag Store, Redemption & Preorder Pages, E-commerce Store and Shopify integration.

← Your Doctors Online portfolio

4steps from a brief to delivered merch: budget, products, proofs, fulfillment
5software products for shipping, stores, redemptions, e-commerce and Shopify
1AI assistant, Gemma, matching buyers to the right products
99%worldwide shipping accuracy, as Gemnote publishes it
B2B + B2Cclients including Google, Reddit and Amazon

Screenshots were taken from the live gemnote.com site. Shipping accuracy is Gemnote's published figure. Nothing was submitted on the site, and no email was entered into Gemma.

The work

Gemnote

Gemnote is a branded merchandise partner: it designs, sources, packages, stores and ships custom products, and gives clients software to run it all. As Senior Product Manager I directed product development for the eCommerce and merchandise platform across B2B and B2C, ran the development cycle with design, engineering and marketing, and brought AI into how buyers find products and how orders and inventory are managed.

Senior Product Manager · 2 years
eCommerce · USA, remote

Featured Intake · Conversion

How a project starts: from “Got a project in mind?” to delivered swag

One short intake form qualifies a lead in under a minute, and a four-step flow takes it from budget to fulfillment with a person and software at every step.

Start a Project: the full intake form, with Gemma open beside it.
The four steps every project follows.

Every route on the site ends at the same place: Start a Project. The form asks only what the team needs to quote: name, work email, phone, what the buyer is looking for (holiday gifts, employee swag, event swag, client gifts, rebrand swag, brand merch, warehousing, swag software or full service), the number of units, a total budget band, the in-hands date and whether shipping is mainly in the US.

Those answers route the lead to a dedicated Customer Success Manager, who then runs the four steps the homepage promises. Product's job was to keep this path short, make every answer useful downstream, and make sure the software picked up where the intake left off.

  • 01 · Budget and quantity: the buyer shares goals, a logo or a design concept, and either connects their own designers or uses Gemnote's creative team.
  • 02 · Pick products: white-label or customised merch and packaging, curated from suppliers like Nike, Patagonia and Baggu to fit brand and budget.
  • 03 · Approve for production: digital proofs for review and final tweaks before anything is made.
  • 04 · Delivery and fulfillment: Direct Ship, Drop Ship or Store & Ship, with kitting and warehousing until it is time to send.
  • Qualified at the door: budget bands and unit ranges replace open text, so every lead arrives ready to quote.
AI AI product assistant

Gemma, the AI product assistant

A chat assistant that sits beside the catalogue and the intake form, helping buyers find the right products for their next swag order.

Gemma docked beside the intake, so help never means leaving the form.
Gemma's welcome: a work email starts the conversation.

Buyers often arrive knowing the occasion and the budget but not the products. Gemma meets them there: “Hi there! I'm Gemma, your AI Product Assistant,” then offers to help find the right products for their next swag order.

Gemma asks for a work email first. That one step turns an anonymous chat into a qualified business lead the sales team can follow up, and keeps the assistant focused on B2B buyers. It is docked as a side panel rather than a pop-up, so the page and the intake form stay usable while the buyer chats.

  • Product discovery: recommends products from the catalogue for the buyer's goal, so the first conversation with a CSM starts from a shortlist.
  • Lead capture built in: a work email gate before the chat, feeding the same pipeline as the Start a Project form.
  • Present across the site: available on the catalogue and project pages, not only on a help page.
  • AI in operations, too: alongside Gemma, AI-driven approaches to inventory and order management improved efficiency and customer satisfaction.

The platform

Software: five products, one dashboard

Gemnote's software turns a one-off merch order into something a team can run: track shipments, give employees a store, collect sizes and addresses, sell online and fulfil Shopify orders. All five share one principle users repeat back in reviews: “the least overwhelming merch management app.”

01 · Direct Ship

Direct Ship: track every shipment in one clutter-free dashboard

No more “hey, has this shipped??” emails: order status for every recipient in one place, free for one-time orders.

Direct Ship: “Ditch endless follow-up emails.”
  • SSO sign-up in minutes, with one set of credentials.
  • Recipient links collect shipping info and apparel sizes in under 30 seconds, with no back and forth.
  • Pre-order forms gather exact sizes and quantities, so teams order just enough.
  • One dashboard tracks every shipment, free for one-off projects with no subscription.
  • Two steps: finalise products with a CSM, then production, kitting and tracked delivery.
02 · Swag Store

Swag Store: an online swag shop employees actually love

Orders, inventory, product demand and shipping in one platform that users call “not clunky.”

Swag Store: “Finally, create an online swag shop your employees actually love.”
  • Roles and budgets: invite any employee as admin or user, set team budgets and avoid overspending.
  • Address and size collection by link, so missing data never blocks a send.
  • Single dashboard from product demand to delivery status and tracking links.
  • Reorder in a click when demand outruns stock.
  • Three steps: add products from the Lookbook or a custom proposal, finalise with a CSM, then ship and track from the store.
03 · Redemption & Preorder Pages

Redemption & Preorder Pages: recipients pick, size and ship their own swag

No wasted inventory and no quantity guesswork: a link that collects choices, sizes and addresses.

Redemptions + Preorders: “Outsource gathering recipient addresses and sizes to us.”
  • Use existing inventory: pages built from product images of stock already bought.
  • Preorders that size the order: exact sizes and quantities before anything is produced.
  • Surprise mode: hide product images so clients add only shipping and sizing.
  • Set up in minutes, with or without product images.
  • Ship anywhere in a few clicks, tracked in the same dashboard.
04 · E-commerce Store

E-commerce Store: a profitable online store without the operations

Build a storefront from templates, and Gemnote handles production, inventory, delivery and returns.

E-commerce: “The quick and headache-free solution to a profitable online store.”
  • Storefront templates live in minutes, for employee, sale, merch and creator stores.
  • Gemnote as COO: sourcing, quality, packaging and production handled.
  • Warehousing booked and viewed from the dashboard.
  • Worldwide delivery and returns managed end to end.
  • Visibility: delivery status and best-selling products in one view.
05 · Shopify integration

Shopify Store Integration: customers order on Shopify, Gemnote picks, packs and ships

Keep a fully custom Shopify storefront and hand production, warehousing and global fulfilment to Gemnote.

Shopify integration: “Maximize your online store profits with a reliable order fulfillment partner.”
  • DIY integration with an existing Shopify store, then automatic order fulfilment.
  • 1,000+ brands plus custom and OEM options to sell under the store's own brand.
  • Order states for in-progress, queued and delivered orders, plus inventory and demand.
  • Global dropship, with customs and returns covered.
  • Use cases: employee shops, conference swag shops, merch stores, apparel stores and creator shops.

Leadership

Managing the team

The product only worked because design, engineering, marketing and operations moved as one team. These are the habits I brought to it.

One development cycle, end to end

Managed the product development cycle from requirements and specs through sprints and release, keeping delivery on time and on quality.

Design, engineering and marketing in step

Streamlined communication between teams so a feature, its launch message and its sales story shipped together.

Planning and stakeholders

Led project planning and stakeholder management, aligning product strategy with business goals for enterprise clients like Google, Reddit and Amazon.

Customers first

Prioritised what reduced work for buyers and the operations team: fewer follow-up emails, fewer manual spreadsheets, fewer wrong sizes.

Capabilities

Skills, as demonstrated above

Product leadership

  • Roadmaps, PRDs and specs for B2B and B2C
  • Feature prioritisation across five software products
  • Enterprise client requirements
  • Release planning and agile delivery

eCommerce

  • Storefronts, swag stores and redemption flows
  • Shopify integration and order fulfilment
  • Inventory, warehousing and kitting
  • Lead intake and quoting

AI products

  • Gemma, the AI product assistant
  • AI-driven product discovery
  • AI in inventory and order management
  • Lead qualification in chat

Team and delivery

  • Cross-functional leadership: design, engineering, marketing
  • Stakeholder management
  • Project planning and coordination
  • Jira, Confluence, Figma, Asana

Background

Experience

10+ years across healthtech, eCommerce and fintech: shipping patient apps, optimising funnels and checkout through A/B tests, and running the analytics that decide what to fix. A mechatronics engineering education still shapes how I debug.

5.5 years · Canada, remote

Your Doctors Online · Head of Product

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Ayuda Health · Vice President of Product

Owned strategy and roadmap for an AI-assisted medication reminder app, balancing AI features with regulatory compliance; later returned to build hands-on.

2 years · USA

Gemnote · Senior Product Manager

Directed eCommerce and branded-merchandise product development for B2B and B2C, delivering revenue features for clients including Google, Reddit and Amazon.

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Marketplug · Product Manager

Contributed to a multi-vertical super app spanning chat, crypto and eCommerce across 30-plus niches.

Contract engagements

Sidq Capital · BlockMed Pro · Digital Twin platform

FCA-regulated fractional property investment MVP (payments, wallet, KYC and e-signature vendor decisions); a GDPR-compliant patient health-data marketplace with blockchain-anchored consent; a pharma digital-twin simulation platform scoped from vision to MVP.

Education

Mechatronics Engineering, Air University

PhD in progress; MS with gold medal; BS. Certifications in generative AI for product managers, agile project management and Scrum, plus the Acquisition.com Scaling Workshop in the US.